Treat Social Media Like a Billboard
- Be Ignored Like a Billboard
Social media, a "buzz" word in the real estate industry. Are you frustrated by it? Not getting traffic? Not working out like you planned?
So many real estate agents don't get it, but not just real estate agents. Lots of professionals bomb badly when it comes to social media.
Now, I've made my fair share of mistakes, and in eagerness to start sharing my stuff to be hopefully shared by others I have definitely been guilty of the Social Billboard Syndrome and the vaccination against this boring condition is called engagement. Keep in mind, I've only been doing this for my current brokerage about two years, and a huge amount of my time goes to working on our company website, training agents on working internet leads and use of various technology.
Social Media Billboard Syndrome Explained:
I'd say I've had great success with our main Business Facebook Page, closing in on 10,000 likes, fans and followers, and co... read full post