Real Estate Technology - Differences over Drones
The latest thing or a passing fad? Real estate drones, an expensive device much like a child's helicopter toy equipped with a video cam. First of all, drones might seem a little creepy, but they are sort of cool as well. But my question is, does it really help the client selling a home? Is it just a "hook" Realtors can use to get clients to work with them? It seems that drones are starting to be used more and more. But you may not want to spend on one just yet.
If you know anything about the internet, videos are take up a lot of memory and can be super slow if not done superbly by someone that really knows what they are doing, and too, whatever site the video will be displayed on also has to be uber-fast. So, let's say the Realtor has those skills and resources, is it worth to the Realtor and how about value for the seller?
I would think that would depend on the market, and the type of home. Now, if you had a huge luxury mansion in the high dollar range in some posh community and had stunning architectural details that you could only capture by renting a helicopter, sure! But what about your good old fashioned ranch or traditional middle American home? I don't think so. Keep in mind too, individual pictures can be highly optimized for the internet like my team and I do to increase the listings online visibility, and then multiply that visibility through use of our social media channels like we use to target local quality and interested audiences.
Is a Realtor going to recoup from his investment in a Drone from the average real estate market? Is the agent going to somehow pass the cost on to consumers like charge a higher commission because they have a drone? I'm all for being tech savvy and high tech, but I also believe in an equitable exchange of service and compensation.
Take a look at this drone, called the DJI Phantom 2 Vision, I've found it online around $1,100 -$1,200 bucks, and one of the top models. Now, I hope it comes with a lifetime warranty. In your average neighborhood where there are homes, there are also a lot of trees, wires and telephone poles.
Now, that's a nice chunk of change for just about anyone. I have seen other models in the $300-$500 range, but no clue on their performance. I'm going to continue to watch this trend and hope that like computers, they get better and cheaper, and since it's turning into a sellers' market I'm now on the lookout to see if I can spot one of these being used here in the Buckeye.
What do you think of real estate drones? I'm curious to see what other Realtors and homeowners think.
By the way, if you're considering selling your home, my team and I can get your home standing head and shoulders above the rest, social media puts your home in front of buyers that are local with less competition than just merely having it on Zillow, which doesn't attract the most qualified buyers, and your home doesn't stand out. We have a whole internet team that works with our Realtors to target market your listing powerfully and effectively.