Real Estate Technology Drones

Posted by Bryan Barker on Sunday, June 8th, 2014 at 8:39am.    1333 Views

Real Estate Technology - Differences over Drones

real estate drones selling a houseThe latest thing or a passing fad? Real estate drones, an expensive device much like a child's helicopter toy equipped with a video cam. First of all, drones might seem a little creepy, but they are sort of cool as well. But my question is, does it really help the client selling a home? Is it just a "hook" Realtors can use to get clients to work with them? It seems that drones are starting to be used more and more. But you may not want to spend on one just yet.

If you know anything about the internet, videos are take up a lot of memory and can be super slow if not done superbly by someone that really knows what they are doing, and too, whatever site the video will be displayed on also has to be uber-fast.  So, let's say the Realtor has those skills and resources, is it worth to the Realtor and how about value for the seller?

I would think that would depend on the market, and the type of home. Now, if you had a huge luxury mansion in the high dollar range in some posh community and had stunning architectural details that you could only capture by renting a helicopter, sure! But what about your good old fashioned ranch or traditional middle American home? I don't think so. Keep in mind too, individual pictures can be highly optimized for the internet like my team and I do to increase the listings online visibility, and then multiply that visibility through use of our social media channels like we use to target local quality and interested audiences.

Is a Realtor going to recoup from his investment in a Drone from the average real estate market? Is the agent going to somehow pass the cost on to consumers like charge a higher commission because they have a drone? I'm all for being tech savvy and high tech, but I also believe in an equitable exchange of service and compensation. 

Selling a home - real estate dronesTake a look at this drone, called the DJI Phantom 2 Vision, I've found it online around $1,100 -$1,200 bucks, and one of the top models. Now, I hope it comes with a lifetime warranty. In your average neighborhood where there are homes, there are also a lot of trees, wires and telephone poles.

Now, that's a nice chunk of change for just about anyone. I have seen other models in the $300-$500 range, but no clue on their performance. I'm going to continue to watch this trend and hope that like computers, they get better and cheaper, and since it's turning into a sellers' market I'm now on the lookout to see if I can spot one of these being used here in the Buckeye.

What do you think of real estate drones? I'm curious to see what other Realtors and homeowners think.

By the way, if you're considering selling your home, my team and I can get your home standing head and shoulders above the rest, social media puts your home in front of buyers that are local with less competition than just merely having it on Zillow, which doesn't attract the most qualified buyers, and your home doesn't stand out. We have a whole internet team that works with our Realtors to target market your listing powerfully and effectively.

4 Responses to "Real Estate Technology Drones"

Juanita Limes wrote: Drones are technically here...here to stay? Who knows...the jury is still out! Brian makes excellent points on cost, use and benefits. I'll adopt a wait and see position. Working in the field over 20 years has afforded me a ringside seat to change #Gregory Hancock. I too have the most dynamic team of tech savvy gurus on my side.

Brian, thanks for bringing this to our attention!

Posted on Sunday, June 8th, 2014 at 11:03am.

Bryan Barker wrote: 101 Views? Wow that's pretty great.

Posted on Sunday, June 8th, 2014 at 3:34pm.

Eddie wrote: Hello Bryan, this is cool tech for sure, and I kind of agree with you it would depend on the market and seller you're using a drone for. I love remote control cars and helicopters. I was thinking about getting my license as a Realtor, mostly because one of my buds back on the West Coast says it's a great time to be a real estate agent, but he's always going on about his drone, lol, like a kid with a toy. Funny though, he doesn't get to use it very often.

Posted on Wednesday, June 11th, 2014 at 6:30am.

Marty Snyder wrote: Bryan, interesting topic.

I've thought about it for the occasional higher price listing I carry, or sometimes when I list a home with large acreage so I can get a fly over shot, but I'm with you about expenses and holding off until, like computers, they're cheaper, better and faster, and, :) for higher property values down the road.

Posted on Wednesday, June 18th, 2014 at 12:07pm.

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