Real Estate Information Sources For Northwest Ohio

Posted by Tim Parker on Monday, February 10th, 2014 at 11:52am.    768 Views

Today I am writing with more questions than answers.  I really want to know where the public believes that they get their real estate information from.

Web, Newspaper, T.V., Radio; Which is Preferred?

Ohio Homes and Real Estate; home buyers start online.It is a common perception in the real estate business that our clients tell us the truth when we ask the simple question, "where did you hear about....?"  When we are told that they saw an ad in the paper, we believe them.  When they say that they found us on Zillow, we believe them.  We even believe them when they tell us they grabbed our flier from the box in the front yard.  We, the real estate practitioners of 2014 continue to believe our clients. We are Fools.

According to the National Association of Realtors', 2013 NAR Profile of Home Buyers and Sellers, 89% of the people who are looking for information about real estate are doing so on the internet.  This same study shows that those sources of information that the majority of people (way over 50% of the participants) found the most useful were the internet and a Realtor.  All other sources of information were found to be helpful to less than a third of home buyers and sellers.  

There is a lot of information available on the internet and studies are showing that people are finding it.  Anything in print is becoming antique and doesn't seem to be sought after.  Even the NAR study cited above shows that people aged 65 or older are using the internet by a 2:1 margin over those who still read the newspaper.

Hey, Northwest Ohioans, Tell Me the Truth

This is a shout out to all of the people of Northwest Ohio to please let me know the truth.  Is my internet advertising, blogging, website (which is awesome), e-mail, digitized paperwork, and such preferred by you or is there a reason for me to continue killing trees?  I want to get you the real estate information that you are clamoring for, but I have to do it in a medium that you will use.  

Call, text, or e-mail me OR, if you prefer: fax me at (419) 331-3377 or snail mail at 3435 W. Elm St., Lima, Ohio  45807

Tim Parker
Call me  (614) 551-7341
or email me  

2 Responses to "Real Estate Information Sources For Northwest Ohio"

Greg Hancock wrote: Heya Tim,

As an Ohio Realtor, a real estate webmaster and coach to many newer agents, I can happily tell you that 95% of what I research or investigate when it comes to real estate and housing markets is online. Of course, as with any research endeavors, consider the sources. I use respectable and established resources from the local MLS boards to organizations like the National Association of Realtors on down the local boards my business partner Marty Snyder and I belong to.

Also, in engaging with potential clients, I find that nearly every query and point of discussion begins with them finding something of interest or concern on the internet. Indeed, very few times have I come across someone who hasn't spent time digging around google-ing for deals and information. The average age of a first time buyer these days is 31 and the average age of a second time or "move on up" buyer is now 38 according to NAR, and that means a higher degree of tech savvy and comfortableness with the internet that even just five years ago. I know a lot of Realtors are certified as E-Pro's, and have that designation, however, anyone can go to a 8 hour class. Buyers are going to be more comfortable with Realtors that eat, sleep and breath real estate online and across the web on a regular basis as an active part of their profession, and are able to help the client separate fact from fiction online.

I love this post!

Posted on Thursday, February 13th, 2014 at 8:42am.

Nate wrote: I just wanted to chime in, I use my smart phone.

My profession has me driving all over the place so I use your sites mobile search thing, pretty cool! Don't like being on a computer a lot...

Posted on Friday, March 7th, 2014 at 8:43pm.

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