Today I am writing with more questions than answers. I really want to know where the public believes that they get their real estate information from.
Web, Newspaper, T.V., Radio; Which is Preferred?
It is a common perception in the real estate business that our clients tell us the truth when we ask the simple question, "where did you hear about....?" When we are told that they saw an ad in the paper, we believe them. When they say that they found us on Zillow, we believe them. We even believe them when they tell us they grabbed our flier from the box in the front yard. We, the real estate practitioners of 2014 continue to believe our clients. We are Fools.
According to the National Association of Realtors', 2013 NAR Profile of Home Buyers and Sellers, 89% of the people who are looking for information about real estate are doing so on the internet. This same study shows that those sources of information that the majority of people (way over 50% of the participants) found the most useful were the internet and a Realtor. All other sources of information were found to be helpful to less than a third of home buyers and sellers.
There is a lot of information available on the internet and studies are showing that people are finding it. Anything in print is becoming antique and doesn't seem to be sought after. Even the NAR study cited above shows that people aged 65 or older are using the internet by a 2:1 margin over those who still read the newspaper.
Hey, Northwest Ohioans, Tell Me the Truth
This is a shout out to all of the people of Northwest Ohio to please let me know the truth. Is my internet advertising, blogging, website (which is awesome), e-mail, digitized paperwork, and such preferred by you or is there a reason for me to continue killing trees? I want to get you the real estate information that you are clamoring for, but I have to do it in a medium that you will use.
Call, text, or e-mail me OR, if you prefer: fax me at (419) 331-3377 or snail mail at 3435 W. Elm St., Lima, Ohio 45807