Berkshire Hathaway HomeServices Professional Realty
Quality is everything, inside about out. Opening our 1,000th office at the end of October 2014, only a year to date after welcoming our first affiliate is a strong testament to the power of a brand that people recognize and trust, but also to the brand's commitment to excellence.
Formerly Prudential One Realtors, this particular franchise, a winner of three JD Power Awards for consumer satisfaction, was choice for Berkshire Hathaway HomeServices, and we're proud of it, sure.
It was interesting to see the outcome of the 2104 Harris Poll Eqi-Trend earlier this year of which brokerage brands scored high with consumers and which didn't, with Berkshire Hathaway HomeServices leading the way.
Inman News - "A year to the day after welcoming its first affiliate, franchisor Berkshire Hathaway HomeServices announced the addition of the 1,000th office to its network with the conversion of Torrance, California-based Prudential California Realty. When the three-office, 160-agent firm officially transitions to the brand in late October, the number of real estate offices flying the big new brand's cabernet-and-cream colors will hit four figures."
Quality is King in Realty
In all fairness, I will point out, there are a few great brokerages and brands in Ohio and abroad that provide a quality experience for agents and consumers, but I won't deny I'm stoked about being at Berkshire Hathaway HomeServices Professional Realty.
Transition and change always has it's challenges, but more often as not, change is good despite growing pains. Looking back, I remember hanging my license with a few brokerages. One had no understanding of the internet, social media or mobile and a bad business model, another where it felt nearly impossible to get help with complex transactions or even simple questions, one with no brand recognition and yet another with seemingly no interest in their agent's careers, promising business but no delivery.
Reviewing years gone by, I can see how that translates into a poor experience for buyers and sellers. It's work, being a full-time Realtor. In fact, full-time Realtors typically work far more than a regular forty each week. If a newer agent cannot get help, training and assistance that's one thing, but add to that not getting enough business and you have a dead-end. Over the years I've seen a lot of really sharp new agents, and when they get training, mentoring, encouragement and deliver business to them they succeed in spades.
Since that time, moving up to Prudential One Realtors and then re-branding to Berkshire Hathaway HomeServices Professional Realty, I've seen a significant difference in how consumers respond and got me thinking how important a brand and reputation can be.
Realtors do need to stand on their own two feet when it comes to personal reputation, the acquiring of skills and experience but it helps to be part of an achievement culture that fosters excellence.
It wasn't just the quality the agents and Realtors were providing to clients and consumers. Agents have tremendous access to help, frequently offered and made available. It's not a good thing when an agent calls for assistance with a transaction or some technology and the only answer you get is "we'll look into it", voice mail greeting or worst of all; an unanswered voice mail or email just as it's not good for buyers or sellers to not receive assistance in a timely manner.
Don't get me wrong, there were challenges to meet in serving agents during the re-brand and ensuring they could serve their clients well, and now here we are. It all transpired so fast, I keep thinking, "Where did the last twelve months go?'
What Made the Difference?
For me, looking back is often looking forward. I recall spending endless days and hours helping other Realtors as did my business partner Marty Snyder, coaching, mentoring, sharpening real estate skills of other agents in both the mechanics of conducting realty, but also on consumer engagement; being responsive, having courtesy, treating all buyers and sellers as equal and to seek a quality experience for the consumer, not simply chasing a pay-check. I've always felt you're not succeeding unless you're helping others succeed, including clients.
Now, we're at it again, but I'm loving the support I get from both colleagues and management. Too, the amount of CE (Continuing Education) classes on real estat and training offered on software and systems like DotLopp are numerous, frequent and phenomenal. I look inward at our brokerage and see people helping people, and that translates into a better experience for buyers and sellers. I confess, I'm personally having a lot of fun growing our referral program with Marty.
Berkshire Hathaway HomeServices welcomed its first brokerage, San Diego-based Prudential California Realty, on Sept. 23, 2013, and has been on a growth tear throughout the country since. The brand now has a presence in 47 states. "Berkshire Hathaway HomeServices achieved a tremendous first year yet no one is satisfied," said BHHS President Stephen Phillips in a statement. "Our vision is to become the most respected homeownership services brand in the U.S. and worldwide, and our work continues with even greater focus."