Are Open Houses of any Real Benefit Anymore?
The debate about the effectiveness of open houses as a marketing tactic will undoubtedly go on, but there will be no Realtors Nationwide Open House Weekend this year. This event was pushed by brokerages in the past and the frenzy of activity ensued with agents trying to actively hold open houses for the public. The communications directors of state and local Realtor associations voted against moving forward with a national event in 2014 at the National Association of Realtors' annual meeting this past November.
"They just felt that the event had run its course," said NAR spokeswoman Sara Wiskerchen.
This large event, typically held in early Spring, offered Realtors a chance to connect with prospective clients about housing markets, home-ownership, and the value of working with a Realtor. For 2014, however, the event would be unlikely to offer up one benefit of prior years — the opportunity to see a wide range of homes for sale. Many re... read full post